Guiding Efficient's flight to a brand journey of success
Soaring to success with file software branding
The team at Efficient, a rising file management software, approached us to craft a compelling brand story, logo, and diverse collateral that resonates with their target audience. Our mission was to develop a narrative-driven file software branding that captures attention and speaks to customers. Our journey began with intensive research and mood board creation to conceive the essence of the Efficient brand. We wanted to create a logo that resembles efficiency without being cliche. Seeking a touch of playfulness, we drew inspiration from animals that embody organizational skills, eventually settling on the bowerbird as the ideal fit. The bowerbird’s elaborate nesting ritual, specifically the Flame Bowerbird, became the brand mascot. Incorporating the Fibonacci sequence, we developed the circle bird logo design, aligning its harmony with the brand’s organized message.
We developed brand guidelines and set certain rules for the collateral to follow. The sleek business cards we designed for the brand feature rounded corners and a spot UV finish. The circle bird logo design’s yellow, orange, and black palette alongside a clean font helps produce an Avant-Garde energy with an organized touch. Transitioning to illustrations, we developed a unique style that aligns with the file software branding, intertwining playfulness and engagement. The monochromatic line art, featuring bowerbirds, enriched with shading for depth, mirrors the brand’s color scheme to embody personality.
The file organization software website design spotlighted the bowerbirds, which served as central characters, amplifying the brand’s messaging. With a monochromatic foundation, the brand’s colors stand out on the screen, and custom icons alongside a sans serif typeface give a professional look.
From the core logo, website, and illustrations, our team delved into producing a diverse range of marketing materials. This encompassed crafting a professional email signature and creating engaging social media graphics that offer organization tips and motivational messages. Additionally, we designed captivating infographics, consistently aligning with the brand’s spirit while making the content visually appealing.