Hero and spot illustration
Striking hero and spot illustrations are the perfect one-two punch for making your audience perk up their ears. Our world-class illustrators are ready to transform your Los Angeles brand into lovable illustrations that turn heads and connect with your target customers.
What is a spot illustration?
A spot illustration is a simple, clean, minimalist expression of a concept. Spot illustrations are stand-alone assets perfect for highlighting featured areas on pivotal web pages. They also help businesses inject their unique brand persona and style into their websites, allowing them to forge stronger connections with their target audience.
Spot illustrations add a simple yet impactful flair to marketing materials that transform them from stuffy to spell-binding. We help our LA clients optimize and personalize their websites, blogs, print collateral and emails with bite-sized illustrations that drive interest, brand recognition, and conversions.
What is a hero illustration?
A hero illustration is the central character in your website’s story. Hero illustrations live above-the-fold; in the coveted virtual real estate that welcomes your target audience and convinces them to continue scrolling.
Although it usually refers to the homepage banner these days, the term “above-the-fold” actually predates the internet.
Print designers used it to describe the dominant, tone-setting graphic in a print ad, sales booklet, or similar revenue-driving asset. As the world slowly went digital, online publications adapted, updated, and evolved above-the-fold designs to capture eyes, attention, and subscribers across the World Wide Web.
Your hero image is your first chance to make an impression on prospective customers – make it count with a stunning illustration from White Rabbit.
Hero illustrations empower LA organizations to tell richer, deeper stories than spot illustrations allow. Our heroic hero illustrators use their hop-notch creativity to create eye-catching mascots, animals, landscapes, abstract compositions, and more that make your target audience paws in their tracks. We know what it takes to build a buzz in Los Angeles and leverage that insight into visuals that engage your audience the moment they lay eyes on your site.