Taking construction business branding to new heights
Building a strong visual foundation for a buy now pay later app development
Billdr, a leading provider of buy now pay later solutions for the construction industry, engaged us to shape their brand identity and marketing materials. Our collaborative journey included a spectrum of services for the construction business branding, including logo design, custom app illustration, website design, and crafting engaging social media graphics.
The logo design drew inspiration from the company’s name, a creative take on “bill doctor.” The resulting logo blends an indigo-accented “dr” with a minimalist grey “bill,” capturing the essence of innovation and purpose. The unique “r” design, resembling a screen, served as the foundation for both the buy now pay later app icon and the user interface.
During our app design process, we emphasized simple design, custom app illustrations, unique icons, and a user-friendly layout. We introduced subtle animations and optimized loading times to enhance the overall user experience, ensuring a seamless and enjoyable interaction.
This visual theme was carried across to the website landing page, where the custom app illustrations seamlessly blended into the modern layout. For the email signature design, the logo was incorporated into the design ensuring a consistent brand identity. As part of our commitment to bolster Billdr’s online presence, we designed their social media graphics to promote their app. These compelling visuals harmoniously echoed the construction business branding, reinforcing Billdr’s connection with its digital audience across a diverse range of online avenues.