Creating an innovative logo design with impact
The Selwyn Foundation is all about improving the lives of the eldery through retirement home living. They worked hard to create a five-year social impact strategy and approached us to create a charitable organization logo and website to promote it. The new identity needed to resonate with businesses and entrepreneurs who could contribute their services to improve the lives of seniors. Our design agency eagerly embraced this opportunity, recognizing the profound impact our work could have.
We designed a logomark featuring stylized arrows pointing upward, symbolizing progress and the improvement of quality of life for seniors. This innovative logo design creates a meaningful connection between generations, working together for the common good. The bold and inviting font reinforces this message, while the the bright pink and purple gradient treatment reflects embracing new possibilities. This adaptable logo functions effectively across materials, whether used as a pattern over images or cropped to fit different formats.
The social impact website design enhances the pink and purple logo with a dark, innovative look. The gradients are used to create a dynamic and engaging user experience. The seamless navigation allows businesses and entrepreneurs to easily find ways to support the foundation’s mission of improving outcomes for vulnerable seniors. The social impact logo and website creates a unified brand identity and effectively communicates their commitment to foster positive social change.
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