Empowering the LGBTQI community through design

F’INE Pasifika Aotearoa Trust, a steadfast advocate for the Pasifika community, approached us to help amplify their impact through a new logo and branding materials. The new look had to have a special focus on inclusivity and resonate with the Pasifika MVPFAFF / LGBTQI+ community. Our creative process involved crafting a cultural logo design that weaves together layers of meaning to mirror the profound values of the organization. At the heart of this design lies the iconic symbol of a canoe, or vaka. The canoe signifies a voyage of self-discovery and empowerment, closely aligned with the journey of individuals seeking support. The harmonious blend of five distinct elements—air symbolized by the frigatebird, fire by the sun, water by wavey lines, earth by intricate patterns, and the heavens by the white space—presents a holistic representation of nature’s synergy and life’s interconnectedness.

Nature-inspired colors were pivotal in conveying the message for the LGBTQI branding, creating vibrancy across brand elements. To ensure consistency, we developed brand guidelines for future materials. For letterheads and business cards, we opted for a simple and clean design, using orange over green for contrast. The same contrast principle was applied to vehicle signage. Our design agency crafted a presentation template, utilizing brand colors and font for clear display. The trifold brochure and email signature showcased strong photography, fostering trust and connection for the cultural collateral design. The local charity website design was integral, using natural colors and incorporating logo elements for a welcoming and engaging appearance. Rounded shapes aligned with the logo’s style, enhancing aesthetics and resonance with the brand message. This expansive LGBTQI branding initiative was was about crafting a vessel that carries the essence of F’INE Pasifika Aotearoa Trust’s mission—a voyage of unity, representation, and empowerment through cultural collateral design.

• Logo Design
• Website Design
• Business Cards
• Brochure Design
• Email Signature
• Letterheads
• Vehicle Graphics
• Promo
• Brand Guidelines