A sweet adventure to creating a candy wordmark logo design
CuppaCandy is a company with a delicious mission: to satisfy the sweet tooth cravings of all. They embarked on a journey to promote their enticing array of candy and cookie products and sought our expertise in crafting a distinctive logo and packaging design that would make them stand out prominently on grocery store shelves. This was an exciting project revolving around crafting a logo, creating monster character illustrations, and designing a confectionary cup packaging design. Embracing a playful approach, we aimed to create a design that would truly pop on packaging and promotional materials. To achieve this, we chose the versatile Cooper Black font, arranging its curved letters to fill the space and capture attention for the candy wordmark logo design. This was then carried across to its sister brand, CuppaCookie. Each has its own palette to resemble the candy and cookie product.
After finalizing the candy wordmark logo design, our focus shifted to designing the confectionary cup packaging design. We created monster character illustrations to place on the packaging, infusing the brand with a lively spirit that would resonate with customers. Bringing this vision to life, we printed these cheerful monsters onto transparent cups. The wide grins of the monsters added an endearing touch, offering a glimpse into the delectable treats concealed within.
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